I can get that cheaper online, what does it do again, how much do I need, I’m not sure I need that. All annoying responses you might be getting in relation to your MLM product that let you know either they just don’t get it, or you haven’t explained your MLM product well enough. Here’s 2 ways to instantly, for free and with some simple marketing and positioning techniques have prospects asking less and buying more.
If right now you’re talking about the ingredients or features of your product as opposed to the benefits and results of using it you’re killing your MLM product’s appeal…here’s an example of what I mean. Which approach do you think would give you better results and sales?
“Our product has a great blend of really amazing ingredients, some found in the amazon and it has an amazing orac rating as well as Doctor Joe blogs from Sweden recommends it, here let me list some of the ingredients and show you a picture of the bottle or better yet let you hold an empty bottle so you can see how good and complicated the label looks (ok I got sarcastic at the end but we’ve all done this!)”
“If you take our product for just 3 weeks you’ll notice your skin will look brighter and younger, you’ll have more energy especially upon wakening and if you have any stress in your life right now some of the included ingredients will actually help calm your mood”
What it DOES, not what it IS, ALWAYS works better! Plus don’t forget your competitors are all trying the first method, stand out from the noise with this approach.
When talking about your business or MLM product don’t focus on the details and ‘nuts & bolts’ this will create more questions, confusion and repels people faster than mentioning pyramid scheme lol. A lot of you right now will launch into the comp plan, how amazing the industry is, the product details, how much money the number one income earner is earning, how amazing mlm is and how if they get 3 who get 3 and so on you’ll all be in Hawaii in 2 months.
Instead keep your approach general and benefit of the benefit based, here’s what I mean.
“The way you get paid means your rewarded for the efforts of your whole team so you earn money whether you work or not after a while (benefit) which means you can cut down your work hours, spend more time with your daughter yet still get paid the same as you are right now (benefit of the benefit)”
or when looking at your product let’s add to the example near the top of the post.
” If you have any stress in your life right now some of the included ingredients will actually help calm your mood (benefit) so you can be more productive and patient with those around you leading to more productive professional relationships and happier personal ones (benefit of the benefit)”
See the power in that? Hope you do, implement it into your approach and see the change in how people view you, your “MLM product” and your business.
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To YOUR MLM Product Success